Google
is introducing a new logo today. Just a month when unveiling a
significant restructuring of the company, Google is change its image,
too. The new Google logo remains a wordmark,
however it's currently employing a sans-serif type, creating it look
lots a lot of trendy and elfin. The colors are also softer than they
accustomed be. The logo bears a bit a lot of
resemblance to the logo of Google's new parent company, Alphabet, as
well. Alphabet's wordmark includes a equally unadorned look, and this
update makes the two companies' design language fall more inline.
As Google's video introducing the new logo notes,
the wordmark has been evolving ever since it was created in 1998.
However this is often simply its biggest modification since 1999, when
Google initial cleaned up the lettering and settled on its four colours.
Since then, the logo has simply been two-dimensional out more and more, with today's update representing an enormous leap. Additionally to changing up the wordmark, Google is also changing the little "g" logo ...
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